Very well appointed, first year Mercury Sun Valley Hardtop! All original, highly optioned with power steering & brakes, Merc-o-Matic transmission, AM radio, and showing just 77,600 original miles! A wonderful investment opportunity presented here!

After World War II, many manufacturers were reestablishing their identity, and Ford was not different with the decision to combine their mid-luxury line Mercury and upscale Lincoln brands becoming one division in 1945. The Mercury marque went from a sophisticated and well-appointed Ford, to a market sensation by 1949 distinctly separating itself from Ford and Lincoln. Fast forward to 1954 and you will see the first year introduction of the Overhead Valve V8 replacing the flathead forever. That same year, Mercury rolled out a special Hardtop model in their upscale Monterey body called the Sun Valley. It featured a unique Plexiglas roof and attractive body trim, with a host of available options making it the most expensive model they offered next to the convertible. Only 9,761 were produced, and finding one in this condition presents a wonderful opportunity to Mercury collectors everywhere!

We are proud to offer this gorgeous 1954 Mercury Monterey Sun Valley 2-door Hardtop finished in factory code correct Bloomfield Green & Parkland Green two tone exterior over green & white vinyl interior! Fitted with its original 256ci OHV V8 offering the driver 161 horsepower mated to the 3-speed Merc-O-Matic automatic transmission. Additional factory options include power steering, power drum brakes, rear fender skirts, front & rear bumper guards, full chrome wheel covers, wide whitewall tires, clock, heater/defrost, twin exit stainless steel exhaust system, tinted window glass, AM radio with rear seat speaker, and the famous glass roof insert!

Coming from a very well maintained collection, this very original and well preserved example has benefited from a thorough and accurate restoration. The overall finish remains in great condition, with chrome and stainless in excellent condition. It shows no signed of abuse or neglect, with minimal signs of age everywhere you look. Today, the odometer reads just 77,622 miles which we believe to be accurate from new. The window glass and roof top Plexiglas remain brilliantly clear and few of commonly found scratches. Inside, the seating upholstery, dash, door panels, and carpet are all wonderfully presentable and show worthy. The same can be said for the engine bay presentation and trunk compartment with correct, factory appointments like it was just on the showroom just a few years ago. More importantly, it starts and runs simply wonderfully! It offers easy starts, smooth idle and remarkable road worthiness. We hope this rare Mercury finds a new home quickly as there are very few like it to choose from on today’s market place! Please feel welcome to call with additional questions! Thanks for looking!


Price: Auction <- click to see if it is still available

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Originally listed on March 28, 2018. Older listings are displayed for reference and probably will not be available.

Location: Saint Louis, Missouri, United States